Digital Marketing for Business

Course Overview

This short course is designed to build an understanding of what digital marketing is and how it can help transform businesses. Learn how to build and execute a digital marketing strategy which includes multiple marketing channels.

<[>Learn the benefits of digital marketing for business and how to set and meet KPIs. Develop an understanding of customers, what are their needs and how to build customer loyalty. This course is ideal for employees with the digital sector or for small business owners looking to grow their business.

Key Information

Course Length

Learning Method(s)
Online materials
Online assessment

For Individuals

Full Cost Price
£30.00

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Unit 5: Digital Marketing for Business

Defining digital marketing
Advantages and disadvantages of marketing digitally
How has digital marketing changed over time?
Timeline of the internet
Bringing traditional and digital marketing together
The importance of SEO
Further positives of digital platforms
Types of digital marketing
The technology boom
Digital marketing activities
Getting customers
Retaining customers
Growing the customer base
Setting objectives
Identifying Key Performance Indicators
SMART principles
Outsourcing (plus advantages and disadvantages)
Crowdfunding (plus advantages and disadvantages)
Crowdsourcing (plus advantages and disadvantages)